Just after the turn of the new year, 2012, Serena Williams admitted, while in Australia preparing for the Australian Open, that she does “not love tennis today” and she doesn’t “even love sports”. Let us admit that Serena Williams is one of the best players to ever play the game, with 13 Grand Slams and counting. Why did Serena make this amazing revelation? Obviously, she hasn’t been in the news lately, due to the long break after the US Open, and she hasn’t had a chance to insult any referees, lines persons or her fellow players. Her revelation was probably the best way to get in the news and attract some attention.
What bothers me with this is the hypocrisy of people like Serena, who have made huge fortunes out of the game of tennis and they are now not as much interested to fight for prize money if they can make money from other activities such as modeling, sponsorships, etc.
Serena has been unique among the great champions; instead of being admired and loved by the fans, she is actually mostly hated; and to my knowledge, the majority of fans (including me!), wish that she will lose a match rather than win it. She represents the type of great player with a very poor attitude, who cannot be a good role model for new players, and who can’t hide their misdemeanors. The Serena-likes are not graceful, they don’t know how to lose or give credit to their fellow competitors. What they do know is one thing – to either win or complain that something was unfair to them.
Serena is a classic example of an athlete and a celebrity who is surrounded by people who are likely telling her how good she is, how good she looks and how talented she can be, in just about everything. The truth of the matter is that most Serena-like people do not know anything else but how to swing a racket and win a tennis match. Having other desires is understandable: there is nothing wrong if they try a few things on the side, while being active professional athletes. Especially for females, many of them have tried other activities in the past such as modeling, fashion designing, acting, etc. with the vast majority fallen by the wayside, without achieving anything. Sponsorship is a different matter. I must say that I truly admire Maria Sharapova who, at least in my opinion, is much better looking than Serena, and has made a fortune from multiple sponsorships and stayed away from sex scandals, controversies, etc. She has been a truly outstanding professional on and off the court. Serena should learn from people like Maria Sharapova, and others, on how to behave.
Let us now come to the core of Serena’s revelation; that she does not like tennis or any sports for that matter. What does she like then? Well, it is obvious that she likes the red carpet and the world of fashion designing and modeling. But let’s be honest – would Serena ever have a chance of becoming a successful fashion designer or model if she were not a tennis star? I highly doubt it and I am almost certain that nobody would ever pay any attention to her “designs”. There are millions of girls who dream of becoming designers, one of them being Serena, and the advantage that she has is likely not her exceptional talent in this area, but her celebrity status in tennis, so that people pay attention to her. Let us see where her designer aspirations will lead her, in 10 – 15 years from now, when people will focus on other superstars of tennis. I am telling you now: I predict that nobody would ever care about her designs.
It comes down to this: Here is a great champion with a terrible attitude and notoriety for insulting just about everybody, from players, to referees, to linesmen and even spectators. She is a millionaire due to her unquestionable talent, but fan-hated and unwanted. She is the exact opposite of a role model and of great champions of present and past, such as Pete Sampras, Roger Federer, Rafael Nadal, Novak Djokovic, Martina Navratilova, Steffi Graf and Chris Evert, to mention a few. Here is a lady who has tons of talent in tennis, but very likely nothing at all in the glamour business, such as fashion designing and modeling. The circle around Serena should stop lying and tell her the truth on where her talents are. This may bring this lady in line, so that she can try and do her best over the next 3 – 5 years. Maybe they should also advise her to cut the crap in interviews and find other ways to draw attention, and, in my view, the best way to draw attention is to post great results in the new tennis season.